This report shows market penetration data and allows for customer lists to be exported to .CSV files. This is useful for providing direct mailing campaign lists.
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This report can also be set to view by Customer or Vehicle. When viewing by Customer, if the customer has had multiple ROs on different vehicles, the vehicles will be combined onto a single line. When exporting a list for direct mailing it is recommended to set the report to the customer view to avoid duplicate mailings.
Last Visit | Customer view: Date of the last RO for the customer Vehicle view: Date of the last RO for the vehicle |
| Visits | Customer view: Number of visits for that customer Vehicle View: Number of visits for that vehicle |
| Total $ | Customer view: Total spent by the customer across all RO's Vehicle view: Total spent by the customer on that vehicle |
| M | Marketing on/off |
| Avg $ | Customer view: Average spend by the customer across all RO's Vehicle view: Average RO spend by the customer on that vehicle |
| First | Customer first name |
| Last | Customer last name |
| Company | Customer company name |
| Make | Vehicle make |
| Model | Vehicle model |
Year | Vehicle year |
| Address | Customer address |
| City | Customer city |
| State | Customer state |
| Zip | Customer zip code |
| Mileage | Mileage at last RO |
| Site | Site the customer last visited |